Real Estate Tips: Roof-related Selling Points to Share with Potential Buyers


Real Estate Agent gives homeowners keyAfter you’ve found a buyer their dream home, few things are worse than hearing that clients discovered critical roofing issues after moving into their new homes — especially issues that can cost tens of thousands of dollars to repair or replace. Finding a roof inspection partner who will provide honest, trustworthy assessments (Yes, we do that!) can help protect your clients from catastrophe, or give them peace of mind as they move into their dream homes.

Before you even get to the inspection, though, it can be helpful for real estate agents to provide key insights into roofing situations to help home buyers make the best buying decisions.

Understand different roof types and their impact on home prices.

For many, the notion of buying a home literally stems from the security of “having a roof over your head.” But many home buyers (and even real estate agents) lack a detailed understand of the different types of roofing materials and how they impact home prices. Here is a quick breakdown of some of the most common roofing materials:

  • Asphalt. This is the type of roof that we install most often. Asphalt shingles can last up to 20 years, and they are the most affordable material for a new roof.
  • Metal. Growing in popularity, metal roofs last longer than asphalt, and you never have to worry about shingles flying off during a storm. (Metal and asphalt roofs are our specialties.)
  • Slate. An attractive, durable option, slate roofs can be found on many older homes. Also one of the most expensive, slate roofs can last up to 50 years or longer.
  • Copper. An expensive choice, its price is backed up by its strength. Copper roofs can last up to 50 years or more. Over time, copper roofs develop a greenish tint that some people especially enjoy, as it is a very distinctive look.  
  • Tile. Tile roofs have a unique look, are durable and are quite heavy. The price coincides with these traits, however, as tile is one of the more expensive roofing materials. You can expect up to 100 years out of a tile roof, but a tile roof needing some repair may still outweigh the benefits of a cheaper material.

Is it worth the hassle for a “fixer upper” that needs roof repair?

It’s important to ask clients upfront whether they are open to considering a home that needs a significant amount of roof repair. Although most buyers typically run the other way when presented with a home that has significant roof damage, others may thrive on the challenge or appreciate the cost savings associated with a house that needs minor repairs.

There are two common roofing issues facing home buyers potentially face:

  • Minor, one-time damage is caused by a weather event such as a hurricane, tornado, or tree collapsing. In many instances, these are simple repairs; however, not all damage is visible to the naked eye. Although it may appear as though the extent of the damage is nothing more than a few missing or damaged shingles, there could be cracks, which can lead to costly water damage within a home. At first glance, minor damage from weather events is not necessarily a deal breaker, particularly for home owners open to a little work (and the potential cost savings on the price of a house since many buyers shy away from roofing work). It’s important to be sure that cosmetic damage is the extent of it, though.

  • An older roof can quickly turn off home buyers who fear the necessary cost to replace it shortly after moving into their new home. There are many factors that will impact the shape of a roof. Age alone should not be your determining factor. Craftsmanship and workmanship can dramatically affect the lifespan of a roof, as can the materials used on the roof (we’ll talk more about roofing materials in a bit).

Ultimately, a roof inspection from a trusted roofing company will help you and your clients determine whether damage is something easily (and affordably) fixable, whether it requires some hard negotiation, or whether it makes sense to walk away.

Partner with a roof inspection provider you trust.

At Joye Roofing, we are proud to protect home buyers across Columbia through FREE roof inspections. You can count on us to provide honest, detailed inspections of homes for your clients. Contact us today to learn more about our roof inspection services.


Schedule your roof inspection


Derek Joye has been roofing homes and businesses in the Midlands for over 10 years.